SportNation is an online shop for handmade apparel in Australia.
Having been working on clean and simple design since the beginning, I’ve never thought it was that hard to put on a “dirty” and funky style. After the first presentation is rejected, I almost had to start it all over, with only the layout kept. The slider in the first presentation is the things that I like the most, but it is commented as “too clean” for a handmade e-store. I realized that I had made a big mistake when I didn’t even care about the brand characteristic of the store ;_;